Big opportunities are usually accompanied by risks and worries. There are four common challenges when brands try to access Chinese market.
How to access the chinese local market without any chinese ecommerce presence?
How can I maintain and protect the brand value while I extend into Chinese market?
How can I evaluate my return on investment in expanding the new market?
Which distribution channels should we select and where are they?
We believe there are ways to get into Chinese market without taking huge risks. We believe in ‘return-on-investment’; we believe in ‘test and measure’. And we will be with you on your journey whenever you need an independent advisor.
We leverage customised CRM systems to manage the clients' expectations, the purchasing cycle, traffic drive, service training, leads generation, and conversion to the page design - all in order to present the brand.
We work with multi channels to reach the best results, including social media, PR, eCommerce, Search, KOL, Paid AD, Offline, and wireless platform insights.
We use systemised pricing structures, manage creative and customised marketing campaigns, and exploit seasonal (i.e., Chinese New Year) opportunities within platforms (1111 eCommerce Day) or on special pages.
eCommerce China is founded by three entrepreneurs who have been in this industry for a long time and who have top track records in each of their previous companies respectively. This is how we bring in the best solutions to our clients and partners.
Livia Wang is an experienced Chinese marketing expert. She is the founder and CEO of Access CN, which is the premier professional Chinese marketing agency in Australia. She is currently consulting for David Jones, Westfield Sydney, Sanofi, and Opera Australia, just to name a few.
Warren Liu has been in the Chinese PR industry for over 20 years with his own well established communication company — Red Fly Communications. He has single-handedly built up a number of western brands from ‘zero to hero’ in a short period of time. He works with Penfolds and A2 from Day 1, and his agency is currently on retainer for Coca Cola and Johnny Walker.
Zhiyong He is one of the most talented and experienced Chinese eCommerce operators in the business, widely respected in the industry. He founded UCO.com, the biggest Tmall cosmetic operator, which currently provides service to Estee Lauder, CLINIQUE, CLARINS, and many others. He also created a software company to develop the CRM system behind Tmall. Currently, over 80% of the Tmall operators use his products. He is also a teacher at Taobao University.
We are proud to partner with top tier Chinese partners.
Find the secrets for your business in the Chinese Market!
Contact us today!